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How to write an architecture proposal that wins clients
Architecture proposals don't need to be 40 pages of Word. Here's a phase-based structure that wins boutique and full-service projects alike.
Structure your proposal around phases
Use the standard AIA-style phases: schematic design, design development, construction documents, and construction administration. Clients understand this, even if they've never hired an architect before.
How to bill — flat fee, hourly, or percentage
Each model has trade-offs. Flat fee is predictable but risky on undefined scope. Hourly is fair but harder to sell. Percentage-of-construction scales with project size but can spook small clients. Pick the model that matches your firm and explain it clearly in the proposal.
What to include in every architecture proposal
A great architecture proposal includes:
- • Project understanding and goals
- • Phase-by-phase scope
- • Deliverables per phase
- • Fee structure and payment schedule
- • Assumptions and exclusions
- • Timeline
- • Sample renderings or relevant past work
Related template
Architecture Proposal Template