8 min read
How to price a service proposal
Pricing a proposal is half art, half math. Here's how the best service businesses structure pricing to win more — and protect their margins.
Five pricing models to choose from
Pick the model that matches the work:
- • Fixed fee — best for tight scope
- • Hourly — best for discovery and unknowns
- • Retainer — best for ongoing work
- • Value-based — best when ROI is clear
- • Tiered (good/better/best) — best for upsell
Always itemize
Itemized pricing builds trust. Single 'project total' lines invite negotiation.
Related template
Consulting Proposal Template